Netkosmos has developed its proprietary technological solution in order to do marketing in a new and effective way by using the new communication technologies now existing in the field of mobile phones. This Hardware and Software technology is called Blueskosmos and has a particular flexibility that makes it adaptable and configurable for many uses and installable in any context in which we can conceive a Proximity Marketing campaign based on Bluetooth technology, in association with two more significant Proximity marketing instruments, such as video and audio supports.
Some utilization models have been included into three categories: WAN (+ Bluestations remote managed through the internet), LAN (+ Bluestations remote managed through local network) and STANDALONE (a single position locally or remote managed through LAN network or internet).
WAN
Users can enter the Bluekosmos server control panel through the internet and plan informative-advertising campaigns for every single Bluestation.
They can arrange a programme by charging from their PC towards the Bluekosmos server the audio files to be viewed on screens, the files to send via Bluetooth on telephones and organizers and the managing of SMS (Push&Pull).
After reception, the Bluekosmos server automatically establishes communication with the Bluestations, sending them the files and the instructions about the programme.
During each campaign the Bluestation sends the server information about the trend of the campaign itself. Users can see these information in the form of schedules, bar charts and pie charts, through the same control panel used for the planning of the sending processes.
The WAN model is ideal for managing several locations at the same time, but with different contents, while sitting comfortably in one’s own office. ADSL connection is required.
LAN
Users can enter the Bluekosmos server control panel configured through local network (LAN) and plan informative-advertising campaigns for every single Bluestation.
They can arrange a programme by charging on the Bluekosmos server the video files to be viewed on screens and the files to send via Bluetooth on telephones and organizers. The managing of SMS (Push&Pull) can be set up only if the server is connected to the Internet.
After reception, the Bluekosmos server automatically establishes communication with the Bluestations, sending them the files the and instructions about the programme.
During each campaign the Bluestation sends the server information about the trend of the campaign itself. Users can see these information in the form of schedules, bar charts and pie charts, through the same control panel used for the planning of the sending processes.
The LAN model is ideal for managing several Bluestations at the same time, with different contents, but in a single location (e.g. fairs, multi-cinemas, beaches, theatres, discos etc.). ADSL connection is not required.
STANDALONE
Users can enter the Bluekosmos server control panel configured in standalone mode directly on the Bluestation and plan the informative-advertising campaigns to send.
They can arrange the programme by charging on the Bluestation the video files to be viewed on screens and the files to send via Bluetooth on telephones and organizers. The managing of SMS (Push&Pull) can be set up only if the Bluestation is connected to the Internet.
During each campaign users can see the data about the existing or previous campaign in the form of schedules, bar charts and pie charts, through the same control panel used for the planning of the sending processes.
The STANDALONE model is ideal when it is necessary to use a single Bluestation in order to cover limited locations or small areas. ADSL is required only if the Bluestation is remote managed through the internet.
