PROXIMITY MARKETING
Technique that by means of use of instruments and specific
methods transmits information and establishes contacts with
individuals and structures placed in the immediate
vicinities of the sender." (Alfredo Martinelli - A.D.
NetKosmos)
BLUETOOTH MARKETING
Currently the technology that allows to realize strategies
of proximity marketing, known gives beyond 70% of the
customers and widely diffused on cellular telephones,
smartphone and on many laptop is the Bluetooth. Bluetooth is
one technology of interconnection in a position to making "to
communicate" between they electronic devices various (cellular,
printing, notebook, cellular, household-electric PDA, HiFi
systems, tv, computers, PC, etc) without the necessity of
cable connections.
ADVANTAGES of proximity marketing
Direct and personal
Proximity marketing offers the great opportunity to catch up
and to interact with the target of user through just the
cellular telephone in simple and immediate way catching up
also "the anonymous" customer, not known, of which we don't
know the cellular number.
"Width penetration of the user in Target without never
however violar of the Privacy". At the moment of the
reception of the Bluetooth message the customer can decide
to accept and therefore to begin to interact with the sender
or to refuse. Moreover the sender is not anonymous because
the customer reads a message of the sort: Do you want
receive a message from... ?
Without Cost of transmission = the exchange files between
Bluetooth device is absolutely free, to difference of the
sms or mms for the shipment of which the sender supports a
cost.
"Multimedial Shipment:
the protocol supports whichever type shipment: files audio -
video - text, SMS, MMS, Java, competitions, news, special
offered, virtual agenda with memorandum on the events,
virtual pocketbook is only some of the services in a
campaign of Bluetooth Marketing, the only limit is the
fantasy.
APPLICATION FIELDS
» Fairs
» Conferences
» Centers trade them
» Political events
» Tourist villages
» Discotheques
» Stages of soccer
The contexts indicate are ideal for the realization of
campaigns of proximity marketing that for definition put
into effect in circumscribed contexts in which the Bluetooth
allow to realize campaigns of aimed marketing in order to
acquire or to fidelity the Customer.
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